Hoof is the British Equestrian Federation’s participation programme that aims to get more people into horse riding and enjoying equestrian sport.
Hoof is primarily funded by Sport England. Sport England is committed to helping people and communities across the country create sporting habits for life. This means it invests in organisations and projects that will get more people playing sport, as well as creating opportunities for people to excel at their chosen sport.
We developed a brand identity to engage members of the public to equestrianism. A look and feel was required to present equestrian sport as inclusive sport. Through specific campaigns Hoof is helping more people get closer to horses by connecting them to riding facilities, clubs and organisations.