The Point, Paddington is a fully refurbished grade A office space providing spectacular views across the West End.
Jones Lang Lasalle approached Wag when the building was empty and ready to let. We provided a successful, targeted communications campaign which saw all floors taken within a few months.
Wag provided a bespoke brochure to raise awareness of The Point, Paddington, followed with a direct mail campaign solution to inspire targeted agents.
Based around ‘Change’ Wag Design project managed the brochure highlighting the close proximity of The Point to Paddington Railway Station with ‘All Change’ whilst recommending the area to prospective tenants with ‘A Change of View’. Production of the brochure was closely followed by the direct mail campaign, responsive email and the website.