Project Description

The Point, Paddington is a fully refurbished grade A office space providing spectacular views across the West End.

Jones Lang Lasalle approached Wag when the building was empty and ready to let. We provided a successful, targeted communications campaign which saw all floors taken within a few months.

wag design - The point paddington - case study - brochure

The Point, Paddington is a fully refurbished grade A office space providing spectacular views across the West End.

Jones Lang Lasalle approached Wag when the building was empty and ready to let. We provided a successful, targeted communications campaign which saw all floors taken within a few months.

Wag provided a bespoke brochure to raise awareness of The Point, Paddington, followed with a direct mail campaign solution to inspire targeted agents.

Based around ‘Change’ Wag Design project managed the brochure highlighting the close proximity of The Point to Paddington Railway Station with ‘All Change’ whilst recommending the area to prospective tenants with ‘A Change of View’. Production of the brochure was closely followed by the direct mail campaign, responsive email and the website.

wag design - The point paddington - brochure

Wag wanted to portray the wonderful atmosphere prevalent within the centre. Our approach was to combine the elements of indoor and outdoor with a brand to reflect the excitement and challenge of this fast growing sport. Using the shape of a mountain and the textures of rocks and materials used at the climbing centre, the brand established Craggy and continues to support it through its successful growth.

wag design - More London - brochure