Craggy Island is one of the largest centres of its type with 100 rope lines and over 300 regularly changed climbing routes on a variety of angles and surfaces, an extensive bouldering wall and a full range of climbing courses for children and adults.
Wag wanted to portray the wonderful atmosphere prevalent within the centre. Our approach was to combine the elements of indoor and outdoor with a brand to reflect the excitement and challenge of this fast growing sport. Using the shape of a mountain and the textures of rocks and materials used at the climbing centre, the brand established Craggy and continues to support it through its successful growth.