Project Description

Craggy Island is one of the largest centres of its type with 100 rope lines and over 300 regularly changed climbing routes on a variety of angles and surfaces, an extensive bouldering wall and a full range of climbing courses for children and adults.

Wag Design - Case Study - Craggy Island

Wag wanted to portray the wonderful atmosphere prevalent within the centre. Our approach was to combine the elements of indoor and outdoor with a brand to reflect the excitement and challenge of this fast growing sport. Using the shape of a mountain and the textures of rocks and materials used at the climbing centre, the brand established Craggy and continues to support it through its successful growth.