Project Description

Jane is a keen sailor so she was thrilled to helm the brand communications for Spindrift Racing as they endeavoured to educate children whilst putting in a bid for the Jules Verne Trophy and achieve the fastest non-stop around the World sailing record.

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Wag wanted to reflect the excitement and challenge of the Spindrift II bid and reflect what Dona Bertarelli and Yann Guichard aimed to achieve when they established Spindrift Racing five years ago. One of their founding goals was to ensure that through the team and its performance they would be able to share their passion for sailing and the oceans with as many people as possible. The Spindrfit for Schools programme was conceived to coincide with the team’s first attempt at the Jules Verne Trophy in November 2015. Wag provided the brand communications for Spindrift for Schools which was rolled out live in 2017.