It was great to see our article on colour advice in all five publications of The Herald last week.
A seemingly straight forward subject that can effect business sales. We have copied the edited version that appeared in the paper below however if you would like to talk to us about your company brand colour do contact us.
Colour can say so much about your company.
What is in a colour? Quite a lot if you’re thinking of branding or rebranding your business. Colours inspire very personal feelings and memories in each of us but meanings have also become attached to some colours that are culture-wide – red for danger, white for innocence, for example. In western countries the following tend to be the norm:
Red: Active, bold, youthful, energetic. Red is the dominant colour for Virgin, Coca Cola.
Blue: The preferred colour of men, blue invokes spirit, control, determination and openness, for example, Barclays Bank, Skype, Twitter.
Green: Associated with health, tranquility, nature, generosity, balance and growth. Used by BP and Starbucks.
Purple: This is commonly associated with royalty, wisdom, and respect, creativity, wealth and fantasy. Think Cadbury and Yahoo.
Orange: A cheerful colour that promotes optimism, warmth, extrovert, impulse. Used by Fanta, Penguin Books and Orange!
We do a lot of research to match the right colours for a brand to project your message. Marketing audiences like simple, clear messages: “If you confuse, you lose!” is a reliable place to start.
The owners of a very large country estate asked me to rebrand their business, for use across new signage, uniforms, vehicles etc. around the estate. They personally liked a black and gold colour scheme – black speaks of power and elegance while the gold represents success and prosperity. These colours are fine for impressing guests to your stately home however the owners hadn’t taken into account other stakeholders, the workers and tenants living on the estate or the small businesses and events within the grounds. A display of power and wealth by your landlord can come across as domineering. So consider your colours.